3 December 2017
Pullman Zam Zam, AL Madinah AL Munawwarah
Dr. Mohamed Moustafa Mahmoud,
Executive Director
MILE, Wharton Alumni
Senior management teams are prone to focus excessively on short-term financial results – information reported after the damage is done, for better or worse. This is why the balanced scorecard lives up to its name.
This module introduces the key principles, tools of Strategic Planning that will be discussed and the criteria that measured performance from three additional perspectives—those of customers, internal business processes, and learning and growth.
The concept of Balanced Scorecard will be covered in details with many local cases studies from Hall of Fame Award-Winning Organizations, where the speaker assumed leading role. The current role of the speaker as advisor of the National Center of Performance Measurement of Public Entities, will allow him to shed light on most relevant KPIs developed for ‘KSA Vision 2030’ and the ‘National Transformation Programs’. Participants will have the opportunity to apply the introduced Strategic Planning toolkits to their own organizations in group settings.
Dr. Mohamed Moustafa Mahmoud (Dr. 3M), as he is known to his wide network of business connections, is MILE’s Executive Director. He was a professor of Management Sciences and taught at graduate and undergraduate levels in USA, Canada, Egypt and Kuwait. Dr. 3M has 3 Masters degrees in addition to a Ph.D. from Wharton School, University of Pennsylvania and has several publications in the areas of Neural Networks, Service Operations Management and has published various textbooks in Operations, Inventory Management, Management Science and Business Statistics for University of Alberta, Canada, 1994. He is also the advisor to the president of Arab Engineering and Management Consultants (Team International).
He was recently appointed as the Chief Advisor of the newly-establisehd Saudi National Center for Performance Measurement of Public Entities. Prior to this position he was the senior VP for OD at Savola Group; director of the Office of Strategy Management for the Municipality of Jeddah, Advisor to the Mayor of Jeddah, Minister of Labor, Minister of Health, and now as an Advisor to the Minister of Economy and Planning, KSA.
